CiCi Nguyen
Lifecycle & Growth Marketer
I build scalable engines using content, SEO, and email to drive activation, retention, and conversion for SaaS businesses.
My Focus
- Acquisition & Organic Growth: Building scalable content engines and leading SEO strategies to consistently increase high-intent organic traffic and user acquisition.
- Lifecycle & Retention Automation: Designing targeted, event-driven email flows across onboarding, upgrade, and win-back journeys to maximize trial-to-paid conversions.
- Data-Driven Strategy: Translating user analytics and funnel insights into actionable marketing initiatives that deliver measurable business impact.
Lift in Organic Sessions
At MaNaDr via scalable SEO strategy.
Trial-to-Paid Conversion
Via targeted email flows at Clearer.io.
Tech Stack
- Automation: Customer.io, ActiveCampaign.
- Analytics: Mixpanel, Posthog, Fullstory, GA.
- Development: HTML/CSS.
Experience
Email Marketing Specialist @ Clearer.io
Managed end-to-end lifecycle email flows (onboarding, win-back, upgrades) for Boost AI Search & Discovery app, driving a +78% increase in trial-to-paid conversions.
SEO Consultant & Content Lead @ MaNaDr
Directed SEO strategy and managed a 3-person team for a B2C healthcare platform, scaling monthly organic sessions by +195% (from 159K to 469K).
Content Specialist @ Boost Commerce
Developed high-impact gated content and educational resources for Shopify merchants, driving lead acquisition including 347 cold leads from a single industry report.
Marketing & Academic Services @ IBEST JSC
Executed full-funnel marketing campaigns and managed digital content across a 125K+ follower network, driving a 20% increase in student enrollment.
Content Marketing Internship @ Exotic Voyages
Created blog, editorial, and social content for a luxury travel brand specializing in Southeast Asia.
Education
2015 — 2018
BACHELOR OF
COMMUNICATIONS
RMIT University
PROFESSIONAL CERTIFICATES
ADVANCED GOOGLE ANALYTICS
THE STRATEGY OF CONTENT MARKETING
THE UNIVERSITY OF CALIFORNIA, DAVIS
SEO FUNDAMENTALS
HUBSPOT ACADEMY
THINK OUTSIDE THE INBOX: EMAIL MARKETING
INTRODUCTION TO WEB DEVELOPMENT WITH HTML, CSS, JAVASCRIPT
IBM
DATA ANALYTICS PROFESSIONAL CERTIFICATE
Let's Build Together
Currently targeting roles in Digital Marketing, Lifecycle Marketing, CRM, and Growth. If you're looking for someone who bridges the gap between content and conversion, let's talk.