Marketing & Academic Services
IBEST JSC
About IBEST Vietnam
IBEST Vietnam provides training and preparation for academic English exams, particularly IELTS and TOEIC. The center focuses on providing high-quality, professional instruction to help students achieve IELTS scores ranging from 5.0 to 9.0.
Increase in Enrollment
Driven by campaign execution and lead nurturing.
The Challenge & My Role
The Context: It required marketing support across both acquisition and student-facing operations, meaning not only promoting courses but also helping convert enquiries and supporting retention.
My Ownership: Executed multi-channel marketing campaigns spanning digital content, paid media, and inbound sales operations. I acted as the bridge between marketing generation and student conversion, directly influencing the center's enrollment targets.
Execution & Impact
- Omnichannel Community Management: Coordinated digital content across the website and social platforms, effectively engaging a network of 125,000+ followers.
- Paid Acquisition Execution: Managed and optimized digital ad deployments across Google Ads, Facebook Ads, and Cốc Cốc to drive inbound leads.
- Sales Enablement & Conversion: Handled inbound online enquiries and conducted direct course consultations, successfully bridging the gap between marketing efforts and actual student enrollment.
Why It Mattered
This role proved my ability to operate across the entire marketing funnel. By aligning daily campaign execution with broader business objectives, I not only gained hands-on experience in acquisition and customer-facing communication but also directly contributed to a 20% overall increase in student enrollment.
Let's Build Together
Currently targeting roles in Digital Marketing, Lifecycle Marketing, CRM, and Growth. If you're looking for someone who bridges the gap between content and conversion, let's talk.