Content Specialist @ Boost Commerce
LIFECYCLE & GROWTH MARKETER
📝 MY ROLE & STRATEGY
As a Content Specialist, I developed the organic acquisition and product education engine for Boost Commerce. Rather than producing isolated articles, I built a cohesive content journey—spanning SEO blogs, gated assets, and feature education—to seamlessly connect organic discovery with lead capture for Shopify merchants.
🎇 ABOUT BOOST COMMERCE
Boost Commerce is a high-growth SaaS provider specializing in eCommerce product discovery. Trusted by thousands of Shopify stores, their AI Search & Filter app has generated over $16 billion in sales for merchants by optimizing product finding, merchandising, and customer experience.
📝 WHAT I CHANGED
- Full-Funnel Strategy: Shifted content execution toward a more intentional funnel role, using blog content for organic discovery and gated assets for lead capture.
- Commercial Alignment: Prioritized topics aligned with merchant pain points and search intent, making content commercially useful rather than purely informational.
- Product-Led Education: Developed gated educational assets around core product capabilities, simplifying complex features for prospects to evaluate.
- Journey Cohesion: Bridged the gap between awareness and consideration, linking top-of-funnel thought leadership directly to product understanding and lead generation.
🤖 How I Measured Success & Results
I looked at performance through the lens of organic content relevance, lead capture, and content usefulness across the funnel. The clearest measured outcome is ebook download performance, while the broader value of the work was in supporting acquisition, education, and nurture through content.
REPORT DOWNLOADS
Generated 347 downloads from the Insights of eCommerce Filter & Search 2022 report through cold lead capture.
ORGANIC & GATED
Delivered content across both formats to support discovery, nurture, and evaluation.
PRODUCT FOCUS
Produced feature-focused ebooks across major product areas, broadening the site’s educational and lead-capture assets.
🗒️ SELECTED WORK: BLOG CONTENT
The blog served as the primary organic acquisition engine and thought-leadership hub. My work involved expertly structuring long-form content to rank for high-intent keywords while addressing complex strategic needs.
📚 EBOOKS & EDUCATIONAL ASSETS
Driving lead acquisition and user retention by producing high-impact, gated resources that leveraged Boost Commerce’s internal data and product expertise.
⭐️ WHY IT MATTERED
By transitioning content from isolated deliverables to a structured funnel, I established a predictable acquisition engine. This strategy not only improved organic discoverability but actively drove customer acquisition—highlighted by capturing 347 high-intent leads from a single industry report—proving content's direct impact on the bottom line.
LET'S BUILD TOGETHER
Currently targeting roles in Digital Marketing, Lifecycle Marketing, CRM, and Growth. If you're looking for someone who bridges the gap between content and conversion, let's talk.